# Shot Focus Bowling — Brand Kit

**App:** Shot Focus Bowling
**Bundle:** `com.pinlabbowling.shotfocus`
**Owner:** Pinlab Bowling
**Tagline:** Track. Analyze. Improve Your Game.
**Positioning:** The bowler's practice companion — shot tracking, arsenal analytics, and drill sheets built for serious league and tournament players.

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## 1. Logo

- **Primary mark:** `assets/images/logo.png` (full lockup, transparent PNG)
- **App icon (iOS/Android):** `assets/images/icon.png`
- **Android adaptive:** `assets/images/android-icon-foreground.png` + `…-background.png` + `…-monochrome.png`

**Clear space:** Maintain padding equal to the height of the "S" in "SHOT" on all sides. Never crop, recolor, or add effects to the lockup.

**Minimum size:** 32px tall on screen, 0.4in tall in print.

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## 2. Color System

### Core Palette

| Name | Hex | Usage |
|---|---|---|
| **Pinlab Gold** | `#D4901E` | Primary brand · CTAs · highlights |
| Gold Light | `#E8A838` | Hover states · gradient stops |
| Gold Deep | `#B87A18` | Pressed states · shadows |
| Ink | `#1A1A2E` | Headings · primary text |
| Slate | `#555566` | Body text |
| Mist | `#8888A0` | Muted text · captions |
| Surface | `#F6F6F8` | Page background |
| Card | `#FFFFFF` | Card background |
| Border | `#D6D6DB` | Dividers · outlines |

### Accent Palette (category coding)

| Name | Hex | Usage |
|---|---|---|
| Strike Blue | `#2563EB` | Info · video · cloud |
| Pocket Green | `#16A34A` | Success · improvements |
| Foul Red | `#DC2626` | Errors · misses · scoring |
| Lane Purple | `#7C3AED` | League · USBC · premium |
| Pin Teal | `#0D9488` | Skill challenges · gap-fill |
| Spare Orange | `#EA580C` | Arsenal |

### Color rules

- **Pinlab Gold drives action.** Use for primary buttons and the one element on a screen that should be tapped first. Don't dilute it by coloring decorative chrome.
- **Stay on Ink for text.** Body copy is Slate, captions are Mist. Never put text directly on Pinlab Gold without using Ink (the gold passes WCAG AA on Ink, fails on white).
- **Accents are categorical**, not decorative. A green badge means success, not "this looks nice in green."

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## 3. Typography

- **In-app (mobile):** Inter — 400 / 500 / 600 / 700 / 800
- **Marketing site:** Rubik — 400 / 500 / 600 / 700 / 800
- **Mono / numeric (specs, hex):** SF Mono / Menlo / Courier New

### Type scale

| Role | Size | Weight | Tracking |
|---|---|---|---|
| Display (hero) | 48–64pt | 800 | -1 |
| H1 | 32pt | 700 | -0.5 |
| H2 | 24pt | 700 | 0 |
| H3 | 20pt | 600 | 0 |
| Body | 16pt | 400 | 0 |
| Caption | 13pt | 500 | +0.5 |
| Label / eyebrow | 12pt | 700 | +3 (uppercase) |

**Never:** comic-sans / decorative scripts / italics for body text / >64pt anywhere on mobile.

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## 4. Voice & Tone

We sound like a **trusted ball rep** — precise, technical, no fluff. We name real metrics, not adjectives.

### Do say

- "Drilled RG: 2.504"
- "Performance Diff = drilled TD + 0.1667 × drilled ID"
- "Your bag has a weak-asym gap. Two balls match."
- "Find the right look for this pattern."

### Don't say

- "Bowling made fun!"
- "Game-changing AI experience."
- "Strike like never before!"
- "Unlock your potential!"

### Rules

- Numbers > adjectives. If we can show a value, show it.
- Title-case feature names: **Drill Sheet**, **Gap-Fill**, **Arsenal Analytics**.
- Never use ALL CAPS for sentences. Caps reserved for eyebrow labels.
- No emojis in product UI. Marketing site may use sparingly (max 1 per section).

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## 5. Iconography

- **Style:** Lucide / Feather (1.5–2px stroke, rounded line caps and joins).
- **Size:** 20–24px in nav / lists, 16px inline with text.
- **Color:** Inherits from category accent. Default Slate (`#555566`).
- **Never:** filled glyphs mixed with strokes in the same screen, multi-color icons, drop shadows.

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## 6. Imagery

- **Bowling balls:** photographed or rendered against neutral / dark backgrounds; show the layout, not just the brand sticker.
- **Lanes:** clean, oiled, head-on perspective preferred. Avoid stock photos with people unless they're shown in correct release form.
- **No clip art.** No motion-blur "speed lines" cliché overlays.

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## 7. Layout & Spacing

- **Grid:** 8pt base unit. Use multiples (8, 16, 24, 32, 48, 64).
- **Card radius:** 14–16px.
- **Border:** 1px solid `#D6D6DB`. No double borders.
- **Shadow:** `0 4px 16px rgba(212,144,30,0.20)` on gold buttons only. Cards stay flat.

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## 8. Logo Files

| File | Purpose |
|---|---|
| `shotfocus_logo.png` | Full color lockup, transparent PNG (2797×1665) |
| `shotfocus_app_icon.png` | App store icon, square |
| `shotfocus_brand_kit.png` | This brand kit poster (printable / shareable) |

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*Last updated: April 2026 — v1.1.1*